Top 5 Fashion Games on Android in Sweden: Q1 2022

In the first quarter of 2022, the fashion gaming sector on Android in Sweden showcased interesting trends. Here's a detailed look at the performance of the top 5 fashion games, based on data from Sensor Tower.

Hair Challenge experienced fluctuating weekly downloads, starting at around 2.9K and ending the quarter at approximately 1.7K. Revenue peaked twice at $8 in the weeks of January 3 and January 24. Active users saw a gradual decline from 14.9K at the start of the quarter to about 11.8K by the end.

Makeup Artist: Makeup Games had a significant drop in weekly downloads from 2.7K at the beginning of the quarter to just 920 by the end. The app's weekly revenue was highest in the week of January 10, at $44, but saw a general decline thereafter. Active users also decreased from 5.3K to around 3.2K over the quarter.

Love Fantasy: Match & Stories saw its weekly downloads peak at 3.3K at the start of the quarter, but they tapered off to 887 by the end. Revenue was highest in the week of March 14, reaching $185. Active users followed a downward trend from 6.7K at the beginning to 3.5K by the end of March.

Outfit Makeover had an initial spike in downloads, reaching 2.9K in the week of January 24, before stabilizing at around 1.4K by the end of the quarter. Revenue was minimal, peaking at $8 in the week of January 24. Active users saw a notable increase from 1.4K to 3.7K, peaking at 5K in the week of February 21.

Hair Dye had a relatively stable performance in terms of downloads, starting at 2.1K and ending at 1.3K. Active users started at 6.9K, peaking at 7.3K in the week of February 28, and then declined to 5.1K by the end of March.

For more detailed insights and data, visit Sensor Tower.